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One caveat that was omitted from this article is to ensure that everyone should be sure they know and trust any software that you install, and even then double check new installs for unanticipated products.

Zone Alarm is the most recent reason consumers need this caveat. I just installed 8.0 update and was ANGERED to find that Zone Alarm found themselves justified in supplying marketing additions to my system besides simply installing a firewall update. I found a new tool bar in Firefox, and I definitely wasn't expecting that. Please, do not tell me it was for my benefit. That was a consumer decision, and the toolbar is hardly a component of the firewall. Companies can invite consumers to try new products, but shouldn't install them without explicit, affirmative permission. Perhaps I gave permission unintentionally by not reading some small print in the Terms of Service, but that's not my definition of "affirmative" permission.

Zone Alarm's actions are a betrayal of the years of trust that they forged through delivery of a quality product.

Now, knowing that I have to look over their shoulder, I'm much less trustful of their "security" and will likely look at other options next time I need a firewall.

Lesson: Step over your customer's boundaries, and watch trust and goodwill vaporize instantly.

If I had a rolled up newspaper, I'd be repeatedly smacking Zone Alarm on the nose right about now.

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